Social Media Marketing

Aug 19, 2023 09:00 AM to 12:30 PM
Hart Hall 101

Registration Deadline: Aug 18, 2023 01:00 PM

This workshop will aim to provide participants with a basic understanding of how to generate a social media marketing campaign. The first section of the workshop will focus on how to come up with your social media strategy, this will be used in the second section across multiple platforms to develop a variety of social media posts.

 Participants will work in groups of no more than 3 individuals and will be required to present their work at various stages of developing their social media campaign.

 Business owners can use their own business for their social media campaign. In the first section they will not be coming up with a brand strategy from scratch, but instead have a critical discussion with other business owners about their current social media strategy. At this point they will build on or create from scratch their strategy for their social media campaign to be completed in section 2.

Participants will need their laptops with them to complete the workshop.
Masks will be mandatory in the classroom.